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In Brustkrebskampagnen sollten Geschlechtshinweise vermieden werden
In Brustkrebskampagnen sollten Geschlechtshinweise vermieden werden
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness.
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness.