This article is about the outcome of a study by Peeter Verlegh and Misha Kouzeh (Alumna) on how marketing professionals manage word-of-mouth advertising.
This article is about the outcome of a recent study by Peeter Verlegh and Misha Kouzeh (Alumna) on how marketing professionals manage word-of-mouth advertising.
Participants
Peeter
Role: Faculty
Reference type: Featured
Misha
Role: Alumni
Reference type: Featured
nvt
Role: General
Reference type: Journalist
Media Outlets
Management Trends (Unknown)
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