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The author of this piece argues that technology companies need to stop patronising women. She refers to the research by Stefano Puntoni that showed that pink is not only not ideal, it could be detrimental to breast cancer fundraising.

Participants
  • RSM Research
    Role: General
    Reference type: Referenced
  • Solon, O.
    Role: General
    Reference type: Journalist
Media Outlets
  • MyDaily UK (Online)