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Pink stinks: Why technology companies need to stop patronising women
Pink stinks: Why technology companies need to stop patronising women
The author of this piece argues that technology companies need to stop patronising women. She refers to the research by Stefano Puntoni that showed that pink is not only not ideal, it could be detrimental to breast cancer fundraising.
The author of this piece argues that technology companies need to stop patronising women. She refers to the research by Stefano Puntoni that showed that pink is not only not ideal, it could be detrimental to breast cancer fundraising.
Participants
RSM Research
Role: General
Reference type: Referenced
Solon, O.
Role: General
Reference type: Journalist