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Building a brand identity in a network of Cruise Baltic's destinations: A multi-authoring approach
Building a brand identity in a network of Cruise Baltic's destinations: A multi-authoring approach
This paper, written by Arja Lemmetyinen of the University of Turku and Frank Go, examines the process of building a brand identity in the cruise sector based in the Baltic Sea region.
This paper, written by Arja Lemmetyinen of the University of Turku and Frank Go, examines the process of building a brand identity in the cruise sector based in the Baltic Sea region.
Participants
Frank
Role: Faculty
Reference type: Co-written by
Media Outlets
Journal of Brand Management (Scientific or industry journal)