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Building a brand identity in a network of Cruise Baltic's destinations: A multi-authoring approach

This paper, written by Arja Lemmetyinen of the University of Turku and Frank Go, examines the process of building a brand identity in the cruise sector based in the Baltic Sea region.

This paper, written by Arja Lemmetyinen of the University of Turku and Frank Go, examines the process of building a brand identity in the cruise sector based in the Baltic Sea region.

Participants

  • Frank
    Role: Faculty
    Reference type: Co-written by

Media Outlets

  • Journal of Brand Management (Scientific or industry journal)