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The Key to Effective Multi-Cultural Marketing: Subtlety
The Key to Effective Multi-Cultural Marketing: Subtlety
This article discusses the recent publication, "Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch" by Americus Reed II (Wharton), Stefano Puntoni and Peeter Verlegh.
This article discusses the recent publication, "Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch" by Americus Reed II (Wharton), Stefano Puntoni and Peeter Verlegh.