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This article discusses the recent publication, "Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch" by Americus Reed II (Wharton), Stefano Puntoni and Peeter Verlegh.

Participants
  • Stefano
    Role: Faculty
    Reference type: Featured
  • Peeter
    Role: Faculty
    Reference type: Featured
Media Outlets
  • Bnet (Online)