Feeling left out? Why consumers prefer nostalgic products
Feeling left out? Why consumers prefer nostalgic products
This article is about the paper "Still preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products", published in the Journal of Consumer Research. The authors are Katherine E. Loveland, Dirk Smeesters and Naomi Mandel.
This article is about the paper "Still preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products", published in the Journal of Consumer Research. The authors are Katherine E. Loveland, Dirk Smeesters and Naomi Mandel.
Participants
Dirk
Role: Faculty
Reference type: Referenced
Media Outlets
EurekAlert (Online)
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