This website uses functional cookies, including analytical cookies.
The obtained statistical data cannot be traced back to individual users.
Additionally, you can choose to accept or refuse consent to use marketing cookies.
If you decline these additional cookies or refrain from making a choice, only functional cookies will be set.
See our cookie policy for more information.
Feeling left out? Why consumers prefer nostalgic products
Feeling left out? Why consumers prefer nostalgic products
This article is about the paper "Still preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products", published in the Journal of Consumer Research. The authors are Katherine E. Loveland, Dirk Smeesters and Naomi Mandel.
This article is about the paper "Still preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products", published in the Journal of Consumer Research. The authors are Katherine E. Loveland, Dirk Smeesters and Naomi Mandel.