This website uses functional cookies, including analytical cookies.
The obtained statistical data cannot be traced back to individual users.
Additionally, you can choose to accept or refuse consent to use marketing cookies.
If you decline these additional cookies or refrain from making a choice, only functional cookies will be set.
See our cookie policy for more information.
Thinking ‘pink’ may impede breast cancer support: study
Thinking ‘pink’ may impede breast cancer support: study
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness.
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign: creating awareness.
Participants
Stefano
Role: Faculty
Reference type: Featured
Toole, M. O'
Role: General
Reference type: Journalist