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Psychologische processen beïnvloeden de waardering van een merk
Psychologische processen beïnvloeden de waardering van een merk
This article announces the PhD thesis defence by Steven Sweldens, which deals with long-lasting positive effects on the evaluation of brands by customers.
This article announces the PhD thesis defence by Steven Sweldens, which deals with long-lasting positive effects on the evaluation of brands by customers.