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Chatbot review bias threatens online shopping trust, study reveals
Chatbot review bias threatens online shopping trust, study reveals
“Online reviews are critical for consumers to make good purchase decisions. For this to happen, online reviews must be helpful, and ratings must accurately reflect product quality,” explained Dr Dimitrios Tsekouras, Senior Lecturer at RSM. “But if ratings are better than they should be, and not very detailed, this can mislead consumers and harm the reputation of online selling platforms.”