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The Costs and Benefits of Boycotts: A Shift from Collective to Individual Action
The Costs and Benefits of Boycotts: A Shift from Collective to Individual Action
Boycotts are very topical, but we see that the approach in literature and the media is less and less in line with reality. What does this shift entail? Emma van der Marel did research on this for her thesis at Rotterdam School of Management, Erasmus University.
Read the article: https://www.nov.nl/nieuws+en+blogs/2911673.aspx?t=De-Kosten-en-baten-van-boycots-een-verschuiving-van-collectieve-naar-individuele-actie
Participants
Emma Van Der Marel
Role: Student
Reference type: Co-written by