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Marketing professor Mirjam Tuk: 'Be transparent about the use of generative AI'
Marketing professor Mirjam Tuk: 'Be transparent about the use of generative AI'
Tip 1: Marketers who work with generative artificial intelligence (GenAI) would do well to inform colleagues and clients to what extent GenAI has contributed to their work.
Four questions and answers for marketers using GenAI in their work from RSM Assoc. Prof Mirjam Tuk.