Rotterdam school of Management, Erasmus University compact logo

Read the research: https://link.springer.com/article/10.1007/s11747-024-01027-8

Participants
  • Dimitrios Tsekouras
    Role: Faculty
    Reference type: Co-written by
  • Dominik Gutt
    Role: Faculty
    Reference type: Co-written by
Media Outlets
  • Journal of the Academy of Marketing Science (Scientific or industry journal)