This website uses functional cookies, including analytical cookies. The obtained statistical data cannot be traced back to individual users. Additionally, you can choose to accept or refuse consent to use marketing cookies. If you decline these additional cookies or refrain from making a choice, only functional cookies will be set. See our cookie policy for more information.
Advantages, drawbacks, and potential ethical concerns of anthropomorphic technology in customer feedback solicitation. Moderate levels of anthropomorphism lead to increased interaction enjoyment, and high levels increase social presence, thus inflating the rating valence and decreasing review helpfulness.
Read the research: https://link.springer.com/article/10.1007/s11747-024-01027-8