This website uses functional cookies, including analytical cookies.
The obtained statistical data cannot be traced back to individual users.
Additionally, you can choose to accept or refuse consent to use marketing cookies.
If you decline these additional cookies or refrain from making a choice, only functional cookies will be set.
See our cookie policy for more information.
The term “neuromarketing” was first coined by Ale Smidts in his paper “Looking into Neuromarketing: About the Possibilities of Neuromarketing” in 2002, which served as his inaugural address as professor of marketing at RSM.
Participants
Ale Smidts
Role: Faculty
Reference type: Referenced