During a master's degree at the Rotterdam School of Management of the Erasmus University, Juri Hoedemakers studied the importance of the court jester (Hofnar) in modern organizations and received the prize for the best thesis of the year. He now acts, together with Jort Verhage, in the role of court jester (Hofnar) at AFAS, where CEO Bas van der Veldt initiated their appointment. Juri Hoedemakers, aka the court jester (Hofnar), announced a second book live on the radio today by De Ondernemer.