Justin Jansen is professor at RSM, academic director of the Erasmus Center for Entrepreneurship and lecturer at the Growth College. In this article, he discusses growth stories of entrepreneurs.
A growth story provides direction and guidance. It brings focus and binds employees and customers to the future direction of the company. It provides inspiration, enthusiasm, purpose and is an incentive to realize the healthy growth of the organization together, with all noses in the same direction. Companies with a clear growth story have a clear, collective ambition and generally perform better than organizations that do not. Do you want to survive in the new normal? Then a strong growth story is necessary.