The electrical trade in Germany is dominated by two names: Media Markt and Saturn. However, a new competitor is now attacking in this country. The Dutch provider Coolblue plans to enter the market and wants to open a 2,600 square meter branch in Düsseldorf. Coolblue promises fast delivery times and customer proximity. Interestingly, Coolblue is founded by Pieter Zwart, former student at RSM.