Justin Jansen, Professor of Entrepreneurship at RSM, and academic director of the Erasmus Centre of Entrepreneurship, questions profit being a measure for success. Profitability as a success factor results in companies and their management being very focused on the short term. In contrast, long-term success stems from the drive to innovate, the audacity to invest and sacrificing profitability for future growth and prosperity. According to Professor Jansen, companies would benefit from profit minimalization instead of maximization.