The past few months have been a time of “rally around the flag”. We desperately needed each other and the urgency to work together has never been so high. Research of Birgul Arslan and Murat Tarakci of the RSM shows however that the increased attention for - and improved cooperation on - one theme leads to a decrease in attention for other themes. For businesses it is therefore important to consider now: Which themes are currently underexposed by the Corona crisis and will receive more attention after the crisis?