Make a new offer or product available quickly and worldwide. This is probably the most important logistics task for companies in our time. Supply chains are a major challenge, especially for complex products, as we recently saw with BioNTech's vaccine. In addition to international availability, there is another major obstacle that is more relevant than ever for digital services and their marketing: the language.
Automation and neural machine translation will play a growing role in the internationalization and global marketing of products and services. The reasons for this are not new, but their importance is growing. Even though multicultural societies bring many advantages, language is and will remain a determining factor in such realities of life. Advertising in a familiar language is the most emotional for us, as was already found in a study by the RSM 12 years ago.