Article about how CEO's that use their company for a better world, make themselves vulnerable just like the CEO of Danone. Combining long term goals in the field of sustainability, together with making profit is hard these days. Investors have little patience...
Companies nowadays have to deliver on both fronts, both on the front of sustainability and financial performance,' says Dirk Schoenmaker, professor of banking & finance at the RSM. A company has to translate its long-term sustainability ambitions into results today, but you cannot pie the sharpest on both fronts.