The COVID19 virus is spreading around. Companies must comply with rules that are partly imposed by the government and partly recommended by private organizations. This article first shows how this can be done in a systematic way: all kinds of interactions between people are possible, there are many rules that aim to prevent contamination. Subsequently, 64 organizations in the cultural sector were investigated using this system. How do they deal with the rules? There appear to be major differences between them. Rules turn out to be able to lead to innovation, which in turn could lead to adjustment of rules.