Demand is driven by a new generation of students and employers who are (sometimes) placing purpose on a par with financial gain. Current cohorts of MBA students are increasingly interested in sustainability and responsible business practices — which might fuel future profits.
Brandon Kirby, director of marketing, sales and admissions, says that a focus on responsible business helps to attract prospective students to RSM. “For these students, work is more than just a paycheck; it’s also a reflection of their values, so it makes sense,” he says. They’ve grown up with the notion of companies giving back and having CSR initiatives.”