As an academic discipline, the field of business ethics has been around for 40-odd years. It emerged in the 1980s through the establishment of journals and conferences. At that time, businesses were beginning to take notice. Many companies created a code of ethics, a manual to employee morality. Despite this explicit definition of ethics, a swathe of corporate crises and scandals from Enron to WorldCom underpinned how important it was to put the theory into practice. Muel Kaptein, Professor of Business Ethics and Integrity Management at RSM Opens external, Erasmus University, about business ethics and the coronacrisis: “The longer the coronavirus crisis continues, the more business ethics will be placed under pressure.”