We stand on the brink of a great transition that is potentially planet-changing, at the end of which the societal and environmental impact of corporate projects will take over from their mooted financial return as the main driving force behind future investment. Dirk Schoenmaker, Professor of Banking and Finance at the RSM, Erasmus University, sees two main trends: sustainability is regarded as an issue in the financial world. And the time is coming for sustainability to be integrated into the investment decision-making process, alongside or even ahead of the traditional focus on financial returns.