A city-based factory in Amritsar (India) is manufacturing deluxe shirts which are sold between Rs20,000 and Rs75,000 per piece in retail to first-world countries on demand.
It is being run by brothers Akshat Jain and Ankit Jain. Akshat, MBA graduate from the RSM, had gone to study in the Netherlands in 2006. He married a Dutch woman named Varvara and settled there and subsequently floated the company.
Headquartered in the Netherlands, the company has its only manufacturing unit on the outskirts of the holy city, being looked after by Ankit.