Rotterdam school of Management, Erasmus University compact logo

Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires

This article reports the outcome of recent study by Martijn de Jong, Rik Pieters and Jean-Paul Fox. They present a polytomous item randomised response model to measure socially sensitive consumer behaviour.

This article reports the outcome of recent study by Martijn de Jong, Rik Pieters and Jean-Paul Fox. They present a polytomous item randomised response model to measure socially sensitive consumer behaviour.

Participants

  • Martijn
    Role: Faculty
    Reference type: Co-written by

Media Outlets

  • Journal of Marketing Research (Unknown)