Daya Qarsa Chief Executive Officer (CEO), Apung Sumengkar, said that saving the family businesses is vital, epecially in the pandemic era. Family businesses are the face of legacy, in the Indonesian culture.
Innovation is very important, this aspect distinguishes between the survivors and the crushed by the times, the winners and the losers. Peter Drucker says firmly, "innovate or die,", who studied Industrial Engineering at the University of Indonesia, MBA Strategic Management at RSM Erasmus University, the Netherlands, and a PhD candidate. Strategic Management of the University of Indonesia.