Article about the power of a family name as company name. It states that family business with a long history and a family name as business name, have a higher stock market value on average. This is evident from research by Rabobank, BDO Accountants & Adviseurs and Erasmus Center for Family Business (ECFB).
Professor Pursey Heugens explains how family business with a long history remain vital, especially during times like this with the corona crisis. Pursey Heugens is a professor of organisation theory, development, and change at the Department of Strategic Management and Entrepreneurship, RSM, Erasmus University and Director of the ECFB.