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Does Your Logo Design Imply How Good a Corporate Citizen You Are?

This article refers to a study conducted by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behavior.

This article refers to a study conducted by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behavior.

Participants

  • Niels
    Role: Former faculty
    Reference type: Referenced
  • Steffen
    Role: Faculty
    Reference type: Referenced
  • Cooney, S.
    Role: General
    Reference type: Journalist

Media Outlets

  • 4 Hoteliers (Online)