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Does Your Logo Design Imply How Good a Corporate Citizen You Are?
Does Your Logo Design Imply How Good a Corporate Citizen You Are?
This article refers to a study conducted by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behavior.
This article refers to a study conducted by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behavior.
Participants
Niels
Role: Former faculty
Reference type: Referenced
Steffen
Role: Faculty
Reference type: Referenced
Cooney, S.
Role: General
Reference type: Journalist