Gabriele Paolacci, Associate Professor at the Rotterdam School of Management, has been mentioned in an article. The article discusses how one can give better gifts. Gabriele Paolacci states that "It's important to think less about impressing someone at the moment of exchange and more about the accumulated happiness that gift can bring over time. Thinking about gift value in the long term doesn’t mean we should prioritize material, durable gifts. Experiences can bring a lot of happiness, too, and can be savored long after they’ve happened. Think concretely about what the recipient might enjoy owning or doing, and how they will think about it after a while. We can be surprisingly selfish and myopic as givers — focusing on how we as givers will be looked at by the receiver when they receive the gift.”