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This article is about a recent study on neuromarketing by Tjaco Walvis. Ale Smidts, who is also doing research on this topic, comments that not many companies make use of neuromarketing.

This article is about a recent study on neuromarketing by Tjaco Walvis. Ale Smidts, who is also doing research on this topic, comments that not many companies make use of neuromarketing.

Participants

  • Ale
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Het Financieele Dagblad (Unknown)