Amit Bhattacharjee, assistant professor at the Rotterdam School of Management (RSM), has been mentioned in an article. The article discusses the boycot on Black Friday of many companies. Companies want to take a stand on social and environmental issues: telling us to slow us down, to think carefully about our consumption, to consider whether we really need the things we buy, to prioritize time with family and in nature. Amit Bhattacharjee states: "It makes sense that a lot of these brands that have come out against Black Friday. It’s smart for them and it doesn’t mean that it’s incompatible with a sincere conviction on their part.”