Rafael Comenge, alumni of the Rotterdam School of Management, and Brandon Kirby, director of marketing and admissions at RSM, have been mentioned in an article. The article discusses how students get taught about sustainability, climate change, resource efficiency and poverty mitigation. Rafael Comenge was considered a 'NGO guy', but now is actively working on making a difference in the world. He started the initiative of the 'I Will' statements. Brandon Kirby says it could be argued that business schools helped perpetuate the corporate profiteering associated with the 1980s and 1990s, through their focus on maximizing shareholder value. He states that “Whether via curriculum updates or graduate placement, schools have the opportunity to rewrite the narrative of our collective role in the business world.”