Brandon Kirby, MBA admissions director at the Rotterdam School of Management, has been mentioned in an article. The article discusses the MBA applications and how one can get secure a place at his preferred school. Brandon Kirby states that "soft skills are a key determinant of success in an MBA program and beyond. We’ve had situations where candidates with really great quantitative metrics have struggled in the program due to issues related to soft skills.” He says assessing soft skills must be done consciously, so as to avoid biases. “Schools are looking to build a dynamic classroom and there is a risk of creating an ideal candidate profile, which could lead to a homogenous classroom.”