An extensive article discussing Jesse van der Wal's, RSM GBS alumnus, thesis. His thesis researched the strategies, motivations and rationales of NGOs in NGO-Business relations. What kind of partnership is the NGO looking for? What kind of partnership not, and why? In principle, the NGO represents the one in need. By investigating 12 large development organisations, Jesse has tried to find out how companies can best play a role according to NGOs.