Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in this article.
Research conducted by Zike Cao has shown that a too high online discount may discourage potential customers. Additionally, posting positive reviews on Facebook or Yelp has a counterproductive effect. His research was featured in this article.
Participants
Zike Cao
Role: Faculty
Reference type: Referenced
Media Outlets
RetailTrends (Online)
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