An article co-written by Rob van Tulder, Professor of International Business-Society Management at RSM. The article discusses how companies can embody the Sustainable Development Goals, and make the change from being passive to active agents. In order for the private sector to take a more active, broader role, companies must be drawn into action on both externally actionable SDGs, and those that seek to drive positive contributions. Cross-sector partnerships can enable this shift in the level and quality of engagement.