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In this article, George Yip comments on the proposed takeover of Cadbury by Kraft Foods. According to George Yip's research, cadbury has dealt with changes and avoided disaster by combining continuity, anticipation, contestation, and mobility. Yip advices Kraft Food to keep the strong management culture of Cadbury intact after the takeover.

Participants
  • George
    Role: Faculty
    Reference type: Featured
Media Outlets
  • M2 Presswire (Newspaper)