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Konsum-Wettstreit

This article reports on the outcome of a recent study by Nailya Ordabayeva (RSM) and Pierre Chandon (INSEAD, France). They examined the way equality influences the consumption decisions of people in the bottom tiers of social groups. They found the equality increases the social gain provided by spending

This article reports on the outcome of recent study by Nailya Ordabayeva (RSM) and Pierre Chandon (INSEAD, France). They examined the way equality influences the consumption decisions of people in the bottom tiers of social groups. They found the equality increases the social gain provided by spending

Participants
  • RSM
    Role: General
    Reference type: Referenced
  • nvt
    Role: General
    Reference type: Journalist
Media Outlets
  • Absatzwirtschaft.de (Unknown)