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In Asia, Singles Day is the biggest shopping phenomenon that exists and records are broken year after year. Bol.com therefore wants to introduce an extra Dutch holiday on 11 November on which you can buy gifts for and pamper yourself. Cor Molenaar of RSM is enthusiastic about the idea: "I expect that Singles Day will be of great economic value to the Netherlands within a few years."

Participants
  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted
Media Outlets
  • Marketingfuel (Online)