Video game distributors have - with the rise of digital distribution platforms - more opportunities available to them in offering their games in different forms. No longer bound to cassettes or CD-ROMs, they can choose to sell the game as a whole, in parts, or at first even distribute it for free according to the so-called 'freemium' model. However, Joost Rietveld of RSM discovered that consumers want to spend less money and playing time on this freemium version.