Sustainable entrepreneurship holds great potential to induce positive societal and environmental change. It doesn’t surprise that the number of sustainability-oriented start-ups increases by the year. However, little is known about what kind of support would be of most benefit and what kind of start-up accelerator can boost their development most effectively. An interview with Greta Radzevičiūtė, recent graduate of the MSc Global Business & Sustainability programme at RSM about her master thesis, in which she developed a framework that helps start-ups find their perfect accelerator match.