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Van Lanschot verlengt sponsordeal Van Gogh Museum

This article references Cees van Riel's recent study on the reputation of the eighteen most famous art institutions in the world. Van Lanschot and the Van Gogh Museum have chosen to extend their current sponsorship agreement by two years to the end of 2019. The Van Gogh Museum in Amsterdam ranked first in terms of reputation by European respondents in van Riel's study, ahead of the Louvre in Paris. 

This article references Cees van Riel's recent study on the reputation of the eighteen most famous art institutions in the world. Van Lanschot and the Van Gogh Museum have chosen to extend their current sponsorship agreement by two years to the end of 2019. The Van Gogh Museum in Amsterdam ranked first in terms of reputation by European respondents in van Riel's study, ahead of the Louvre in Paris.

This article was also featured in ErOpUit.blog.on on 19 September:

Participants

  • Cees van Riel
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Marketing Tribune (Online)