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Entrepreneurs believe that it is impossible to plan ahead for more than two or three years, and that you must stay agile in order to cope with the rapid changes in the market, technological innovations and disruption. However, using such a strategy, you do not make the investments necessary for business continuity, argues RSM's Henk Volberda for De Ondernemer.

This article was also featured in:

www.deondernemer.nl/nieuwsbericht/171882/verder-vooruit-kijken-met-strategisch-denken

Participants

  • Henk Volberda
    Role: Faculty
    Reference type: Written by

Media Outlets

  • De Ondernemer (Online)
  • Algemeen Dagblad (Newspaper)