Dementia is a common complex disease with enormous consequences for patients and carers. Due to the ageing and growing group of elderly who live at home, this is where dementia care largely takes place. "Dementia is a deadly disease and 70 percent of people with dementia live at home. They only go to a nursing home in the very last phase of the disease, "says Robbert Huijsman, RSM MBA Alumnus and Endowed Professor of Management and Organisation of Elderly Care at iBMG, EUR.