Rotterdam school of Management, Erasmus University compact logo

One can combine the information available in tweets in order to establish how large groups of tourists use a city and where the tourist hotspots are. So says Tobias Brandt in a new study, which involved analysing 600,000 tweets sent in San Francisco. This approach can be particularly useful for the tourism sector. 

Participants
  • Tobias Brandt
    Role: Faculty
    Reference type: Referenced
Media Outlets
  • Marketingfuel (Online)