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By combining the information made available in tweets, it is possible to discover how big groups of visitors are using a city and where the upcoming tourist hotspots are located. This discovery was made by Tobias Brandt of RSM after analysing 600,000 tweets sent in San Francisco.

Participants
  • Tobias Brandt
    Role: Faculty
    Reference type: Referenced
Media Outlets
  • MarketingTribune.nl (Online)