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Pleidooi voor doordachter werknemers-vrijwilligerswerk
How do companies facilitate their employees in doing volunteer work? And what can companies do to ensure that employee volunteering actually brings benefits to everyone? Stella Robeer focuses on these questions, under guidance of…
De Dikke Blauwe Online
Tuesday, 21 May 2019
4 Steps Business Schools Must Take To Tackle Climate Change
An article discussing how business school may help their students gain a sustainable mindset. RSM is mentioned to be a trailblazer for putting sustainability at the core of not just its curriculum but also its school philosophy.…
Business Because Online
Monday, 20 May 2019
De opkomst van de flexvrijwilliger
An article that discusses the upswing of flex-volunteers. Lucas Meijs of RSM comments on volunteering, stating that "research shows that people with a busy life want to do voluntary work, so having little time does not have to be…
Het Financieele Dagblad Newspaper
Friday, 17 May 2019
Tipping tractors in het vrijwilligerswerk
An article that discusses the 'fainting goats' issue that may often occur. Board members are often honoured to be a board member, but when asked to chair a meeting, represent the club anywhere, present or understand how the annual…
De Dikke Blauwe Online
Thursday, 16 May 2019
You’re probably being tricked by “health washing” at the grocery store
Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms…
Fast company Online
Tuesday, 14 May 2019
Breakfast cereals: ‘Almost zero correlation’ between health claims and nutritional content
Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms…
medkit.info Online
Monday, 13 May 2019
De wereld van academici: Ontsnappen aan een incestueus circuit
There is a gap between what business professors think and what managers do. Here and there, academics try to close the gap. The gap is often filled by theories that are not necessarily true even though they might sound good. For…
Management boek Online
Monday, 13 May 2019
Winnende scriptie: “Beursgenoteerde bedrijven hebben ‘duurzame beleggersbasis’ zelf in de hand”
Paul Ruijs, student at RSM, has won the KPMG thesis award. Ruijs receives the prize for the contribution he makes with his thesis to the dilemma of many listed companies in finding investors that fit their long-term strategy. A…
duurzaam beleggen Online
Monday, 13 May 2019
Waarom merken hun waarde verliezen na een overname
A unique, recognisable identity is the most valuable asset of a company. Research by Elisa Maira of RSM shows that an acquisition can damage the identity of a brand, making it less popular among consumers. However, the persistence…
Executive Finance Online
Friday, 10 May 2019
Mensen laten kiezen voor minder suiker? Communiceer in klontjes, niet in grammen
Christophe Lembregts of RSM has conducted research that indicates how units of measurement are depicted affects people the choice people make, for instance for sugary drinks.
facto.nl Online
Friday, 10 May 2019