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Zintuigen prikkelen: Hoe neuromarketing helpt bij eventmarketing!
An article that mentions the term 'neuromarketing', which is directly referenced to Ale Smidts, Professor of Marketing Research at RS.
Nieuws.social Online
Saturday, 10 March 2018
Wie vindt zijn werk echt leuk?
Ying Zhang, Associate Professor of Entrepreneurship and Innovation, Chinese Economy and Business at RSM, was a keynote speaker at TedXWoman. She has been mentioned in an article in 'Het Financieele Dagblad'. At the TedXWomen…
Het Financieele Dagblad Newspaper
Saturday, 10 March 2018
Waarom we denken dat veel winst maken ‘slecht’ is – en waarom dat niet waar is
Amit Bhattarcharjee, Assistant Professor at the Department of Marketing Management at RSM, has researched why companies with a profit motive are often seen as immoral and harmful, even when they make a positive contribution to…
Business Insider Online
Friday, 9 March 2018
Zonneparken hebben in Hilvarenbeek meer kans dan windmolens
During the Climate Summit in Elckerlyc, Professor of Sustainability Jan Rotmans has participated in a lecture discussing the possibilities for an energy transition in Hilvarenbeek.
bd.nl Online
Thursday, 8 March 2018
Overname kan schade toebrengen aan merk
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
MenA.nl Online
Thursday, 8 March 2018
Kom van die bank af: deze Nederlandse smartwatch laat kinderen buiten spelen
Anton de Nijs and Ellie Karssemakers, both RSM MBA alumni, have been mentioned in an article discussing their startup, Wanderwatch. The idea behind Wanderwatch is that it wants to encourage kids to start playing outside again,…
Sprout Online
Thursday, 8 March 2018
Nodig je collega's eens thuis uit
Jan Dul, Professor of Technology and Human Factors at RSM, gives his opinion on hosting meetings amongst colleagues at home. He suggests this could increase a group functional creativity.
NRC Next Newspaper
Thursday, 8 March 2018
Groen worden
Cor Molenaar, retail expert at RSM, has commented in an article which states that we have to drastically adjust our consumption pattern to counter climate change.
vpro.nl Online
Thursday, 8 March 2018
Nodig je collega's eens thuis uit
Jan Dul, Professor of Technology and Human Factors at RSM, gives his opinion on hosting meetings amongst colleagues at home. He suggests this could increase a group functional creativity.
NRC Handelsblad Newspaper
Thursday, 8 March 2018
Waarom merken hun waarde verliezen na een overname
Research by PhD Candidate in Marketing Elisa Maira of RSM has shown that a takeover can damage the identity of a brand, making it less popular among consumers. She states that "acquisitions are of great importance for companies to…
Executive Finance Online
Thursday, 8 March 2018